I love the controversy behind the launch of the new branding for The Metropolitan Museum of Art in New York. It shows how much we care about brands.
Read MoreWhy does big type make us happy?
There is something appealing about standing side-by-side big type. We get silly and want to be part of that word. I have a couple of theories about that.
Read MoreShadow letters by Nedo MF, 1969
Letras sombra was part of the Alfabetos imposibles (Impossible Alphabets), a series of typographic experiments made by Nedo M. F. in the 60's and 70's in Caracas, Venezuela.
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